Categories: E-commerce

The growth of Global e-commerce and the Digital transition

The Covid-19 pandemic has sparked a spike in the growth of global e-commerce sales and online businesses, increasing the speed of the Digital transition. To stay competitive in this new business and economic environment requires new strategies and practices.

Statistics show that global e-commerce sales have risen by 16% since the pandemic in 2019 leading to companies across the globe reaching the need to boost their digital presence and pivot their businesses to an online model. No matter the type of business you own, having that online presence as a business is the extra practice everyone needs to drive traffic straight to your door.

A business’ audience should not only be consumers but also active players and producers of the digital economy.

The pandemic has sped up the digital transition which challenges most smaller businesses with moving their presence online.

However, in many of the world’s least developed countries, consumers and businesses haven’t capitalized on pandemic-induced e-commerce opportunities due to persistent barriers. These barriers include costly broadband services, over-reliance on cash, lack of consumers’ trust, poor digital skills among the population, and the governments’ limited attention to e-commerce.

With your trust in Cosonas, we are here to make that digital transition easier for your future with your business. Get in touch via email hello@cosonas.com or check our Facebook page.

Want to know more about the customer journey for your business? Check this article

Matilda