Across the web, AI is used for chatbots to provide customer services to users. With a chatbot, users can ask questions about products and services, or ask to be directed to a particular section of a website. This chatbot works 24/7, without you needing to be present.
Another example of AI in digital marketing is the personalization of content a user sees whilst browsing a website. With the help of artificial intelligence, the users spending habits can be tracked and recorded. AI can this information on their preference to market similar products online. By doing this, AI is transforming online marketing presence whilst cutting costs for businesses in their advertising. AI can deliver an ad experience that is more personalized for each user, shapes the customers journey, influences purchasing decisions, and builds your brand loyalty.
AI allows online marketers to spot current trends and predicts new trends for the future, allowing them to make quick decisions, whilst reducing digital advertising waste. However, Artificial Intelligence needs rich data in order to give us reliable predictions, which can be limited by the availability of data online.
Here at Cosonas, we aim to make your online marketing easier to help boost your business. Get in touch now via email at hello@cosonas.com or check out our Facebook Page.
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