The exponential growth of Social Media Marketing and it’s future

The exponential growth of Social Media Marketing has created a marketing goldmine for businesses, allowing opportunities for companies to interact with the consumer in a way that was never possible before social platforms. Throughout 2020 and the height of Covid, 79.9% of the UK population were using YouTube, 73% Facebook, 52.2% Instagram and 22.3% TikTok. Social media advertising grew by 37.7% in 2018, 21.8% in 2020 and another 22.7% throughout 2021.

What does the future for Social Media Marketing look like?

In the past, communication between marketer and consumer was a ‘one-way’ system. Due to the rise in popularity for Artificial Intelligence and the use of chatbots for online businesses, many marketers are using social media as an effective sales tool to have a more direct communication between themselves and their audience. Social media allows you to reach out to a large population and share multiple messages across a variety of different channels. The younger generation (ages 16-24) are growing up with a social media presence and are the largest group to use social media, meaning their future networking system and retail is based online, with an expected 39.3% growth in social media advertising over the next 4 years.

HOWEVER, using Social Media for marketing does have it’s downfalls. The biggest one being that there is security and privacy-related issues. When you used social media platforms in order to advertise, you must surrender your information. The presence of online diminishes the ability to communicate face-to-face and gives people a licence to be hurtful, risking negative publicity and a lack of control.

Here at Cosonas, we aim to make your online marketing easier to help boost your business. Get in touch now via email at hello@cosonas.com or check out our Facebook Page.

Do you want to learn about the growth of Artificial Intelligence (AI) and the effect on online marketing? Click Here