Build a Well-Designed Website

If your site is new, large, or contains many multimedia files, considering creating a sitemap. Your website must contain a sitemap to appear in Google News. In addition, your website should encourage visitors to explore and share your content. Don’t underestimate the value of an attractive website.

Focus on a Specific Topic

Search engines want to point people toward correct results. If you’re an expert in a specific topic area, your website’s content should reflect that. Specificity is key to helping your website presence. Focus on the topics you know well and use that to your advantage.

Pick Relevant Keywords

The Keywords are the main words that lead people to your site. You’ll also want keywords in your site’s URL, header tags, meta descriptions, and alt attributes. You should optimize keywords to match people’s searches. You should also back up standard keywords with long-tail keywords, which are more specific searches to narrow down your website.

Create Quality Content on a Consistent Basis

Search engines prioritize websites with fresh, new content. You need to update your website consistently, whether that’s in the form of new articles, art, or products. Visitors want a reason to return to your site or share your content to media networks. Establishing off-site links is necessary as search engines look for links to your site from other trusted sites, which include social media networks or other highly trafficked websites.

Create Attractive Page Titles and Headlines

A page title and headline are similar but are both ways to name the same website page. The page title is a keyword-centric title designed to satisfy those in the search engines, while the headlines are designed to please people who click through to the page. Make sure your page title and headline accurately describe what’s on the page otherwise you will lose trust, authority, and SEO rank.

Optimize Your Images

Images make a website inviting and highlight the product or services that you want to sell. Images are important to break up the writing on your page, so you should take time to optimize them. You should shrink them your images down to a manageable size. Make sure that your images have proper Alt attributes, too. Google, for example, can’t see the images that you upload to your site, but Alt attributes help to categorize your photos. Alt attributes should be a short description of your Image.

Reduce Your Website’s Load Time

According to Google’s market research, 53 percent of mobile audiences leave a site if it takes more than three seconds to load. Google PageSpeed Insights, Google’s Test My Site, or Pingdom are tools that offer detailed information on how you can best improve your website’s load time. If you’re using WordPress you should remove any plug-ins that aren’t critical to your site and try plug-ins such as WP-Rocket which caches pages for faster load times.

Write Information-Packed Meta Descriptions

A meta description is a small paragraph within each of your page’s HTML code (may also be known as a snippet. They appear in search engine results beneath page titles and explain a page’s purpose more in-depth (~150 characters). DON’T throw all your keywords into the meta description!

Address Your URLs

You need to apply SEO tactics to URLs. Search engines consider the keywords in your site’s URL just as much as they consider the keywords on a page. The number at the end of the URL represents that specific post, but it’s not at all descriptive. Don’t make the URL a keyword-packed sentence and use hyphens to break up your words.

Master Internal Linking

You have full control over internal linking! Internal links should be natural and sparingly used. You should also make sure your links work or search engines will penalize your site.

It doesn’t stop here…

These tips are just the starting point to getting a better search engine optimization ranking for your website. Your rankings wont suddenly increase over night, so be patient and continue using the tips.

Here at Cosonas, we aim to make your online marketing easier to help boost your business. Get in touch now via email at hello@cosonas.com or check out our Facebook Page.

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