Categories: Data

Top 5 ways to use data management effectively

Data management is the practice of collecting, organizing, protecting, and storing data so it can be analysed for business decisions. Data is seen as an asset that can be used to make more-informed business decisions, improve marketing campaigns, optimize business operations, and reduce costs, all with the goal of increasing revenue and profits.

Here are a few ways in which you can manage your company’s data to the best quality:

1. Outline business goals

Start by outlining your goals for your company’s data. Knowing what you want to do with the data means you can keep the information that is relevant to your goal. This will stop your data management software from getting overcrowded and unorganised.

2. Prioritise data protection and security

Data protection and security needs to be a number one priority when it comes to data management (i.e.GPDR). Using the correct data management software can ensure the safety and security of your data. Lastly, it is important to put together a plan if there is a breach in in your data.

3. Focus on Data quality

Data should be regularly checked for accuracy and old data can become irrelevant. Any outdates data should be removed from your data management software. Make sure all team members are trained in the proper ways to collect and input data. Before any data is used in analytics make sure it is checked and clean.

4. Reduce duplicate data

It is essential to create systems that allow data to be updated and changed when someone opts in more than once or makes return purchase. Precautions for duplicate data is a way to make sure data stays clean.

5. Create data recovery strategy

Losing access to data could be detrimental to your marketing and sales strategies. You need to have a back up plan if your CRM or data management software were to go under. Try regularly exporting your data so that you still a file with all the information saved on a hard drive. Make sure these accounts have security permissions in case you get locked out and create back up’s so you can easily restore if anything happened.

Having strong data management is important for your business however it does mean that you’ll frequently need to upgrade your data. It can cost more money to store large amounts of data and use strong data management software’s. However, it will improve your security and minimize inconsistencies.

Here at Cosonas, we aim to make your online marketing easier to help boost your business. Get in touch now via email at hello@cosonas.com or check out our Facebook Page.

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Matilda