6 Essentials For An E-commerce Website

After COVID-19 hit the world and people started staying home more online businesses have been getting a lot more attention. A report from data.ai has revealed that the time spent on shopping apps has doubled globally since 2018 for android users. From 48.7 billion hours to over 100 billion hours in 2021. With more people shopping online than ever before its essential that you create an eCommerce website that attracts customers.

E-commerce essential #1 – High-quality Graphics

People like high quality, relevant, graphics.One study found that people are 85% more likely to buy a product if there is a video featuring that product. It is essential to spend time getting good images to showcase your products and to make your site stand out as a high-quality store.

 

E-commerce essential #2 – Product Reviews

If you want to get sales then it is essential to allow users to leave reviews on your products. It was found that 95% of customers look for reviews before buying a product and more than 70% of customers won’t make a purchase without reading reviews.

 

E-commerce essential #3 – Mobile-friendly Design

More and more people are using mobile for their online online shopping. In 2017 mobile commerce accounted for 34.5% of all sales, that has since increased to around half of all sales. It is essential that your website is useable on both mobile as well as desktop or you will be losing out on half of your potential sales.

 

E-commerce essential #4 – Multiple Payment Methods

Not everyone has or wants to use the same payment methods. Having a variety of payment methods will broaden the list of possible customers that will checkout on your site. A list of recommended payment methods can be found here.

 

E-commerce essential #5 – Ease Of Navigation

It is essential that your website is easy for people to navigate. If they struggle to find what they are looking for on your website they will leave and find somewhere else.70% of users have abandoned a shopping cart due to poor user experience and 90% of mobile shoppers said they would continue to shop at a specific website if their user experience was good.

 

E-commerce essential #6 – SEO

Without good SEO you won’t be reaching any customers to sell your products to. It is essential to do this correctly and you can find out the Top 10 Tips to Help Improve your SEO in our other blog post.

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These essentials are a great start to making your perfect e-commerce website but there is more you can do to make it standout… why not check out “The exponential growth of Social Media Marketing and it’s future” by clicking here.

Here at Cosonas, we aim to make your online marketing easier to help boost your business. Get in touch now via email at hello@cosonas.com or check out our Facebook Page.