Cosonas

Elevating Legal Translation Services through Digital Innovation

Key results

 45% ROI in the first four months.

40% increase in Client Inquiries

Overview

A well-established legal team with 14 years of experience ventured into the legal translation market by launching a specialised document translation company. Despite their strong reputation, they faced challenges in reaching their target audience seeking certified translations. With no digital presence or marketing strategy, the company needed a comprehensive solution to enhance brand visibility, generate high-quality leads, and establish itself as a trusted authority in legal translation.

Objectives

  1. Build a Professional Website: Create a mobile-friendly platform to enhance visibility and attract organic traffic.
  2. Leverage SEO and Content Marketing: Implement strategies to improve search rankings and engage potential clients.
  3. Optimize Lead Management: Use a CRM system to organize leads and nurture client relationships.
  4. Expand Market Reach: Enhance local visibility while targeting international clients seeking legal translations.

Key Technologies

Cosonas harnesses technology and agile methods for digital success

Web Development: The platform was built on WordPress, which facilitated ease of content management and SEO optimization. This choice allowed for quick updates and scalable growth, enabling the company to seamlessly add new services and content as it expanded its offerings.

Dynamic User Experience: JavaScript enhanced user interaction through dynamic features, such as real-time form validation and responsive design elements. This created a smoother navigation experience, reducing bounce rates and increasing user engagement on the site.

Data Management: PHP and MySQL were employed for custom development, allowing for efficient data handling and management of client information, project histories, and translation records. This setup supported complex workflows and enabled quick access to vital data, improving overall operational efficiency.

Security Measures: SSL encryption was implemented to secure sensitive client information during data transfers, ensuring confidentiality and compliance with industry standards. This not only boosted client trust but also improved the website’s SEO performance, as secure sites rank higher in search engine results.

Analytics Integration: Google Analytics was integrated to monitor user behavior and traffic sources, providing insights into site performance. This data-driven approach allowed for continuous optimization of marketing strategies and user experience, leading to increased conversions and client engagement.

SEO Optimization: A comprehensive SEO strategy, including targeted keyword research and on-page optimization, was implemented. This resulted in improved search rankings and increased organic traffic, effectively positioning the company within the competitive legal translation market.

Serviced  Provided

Business Analysis

Business Analysis

Business Analysis

Business Analysis

Business Analysis

Business Analysis

Process

Initial Consultation and Analysis

We conducted a thorough assessment of the legal translation market, identifying key opportunities and understanding the needs of potential clients. This phase included competitor analysis and consumer behavior studies to tailor our approach effectively.

2 Weeks

Strategy Development

A comprehensive marketing and web strategy was crafted, outlining goals, target audiences, and key performance indicators. This strategic framework set the stage for subsequent phases and ensured alignment with the client's objectives.

2 weeks

Website Design and Development

We created a user-friendly, responsive website designed to enhance user experience across devices. This phase involved wireframing, prototyping, and user testing to ensure the final product met user needs while effectively showcasing services.

6-8 weeks

Content Creation and Optimization

SEO-optimized content was developed, targeting key search terms relevant to legal translation. This involved crafting informative articles, service descriptions, and landing pages designed to attract organic traffic and engage potential clients.

3-4 weeks

Social Media Strategy Implementation

Campaigns were launched across relevant platforms such as LinkedIn and Facebook to build brand awareness and engage with target audiences. This included content creation, audience targeting, and performance monitoring to optimize engagement.

2-3 weeks

Local SEO and Google My Business Optimization

We enhanced the company’s visibility in local search results by optimizing their Google My Business profile and implementing local SEO strategies. This increased the chances of attracting clients needing immediate translation services in their area.

2 weeks

PPC Campaigns and Launch

Targeted ads were initiated to drive traffic to the website and generate high-quality leads. This included keyword research, ad copy creation, and ongoing adjustments based on performance metrics to maximize return on investment.

2-3 Weeks

Analytics and Continuous Optimization

Performance was monitored using analytics tools to track user behavior, traffic sources, and conversion rates. This data-driven approach allowed for continuous adjustments to strategies, ensuring the marketing efforts remained effective and aligned with business goals.

Ongoing

Key Functionalities and solutions implementation

Transformative Impact of Our Solutions on User Engagement and Content Discovery

  1. Increased Organic Traffic:
    • SEO Strategies: The implementation of targeted SEO techniques, including keyword optimization and content marketing, resulted in a significant 40% increase in organic search traffic within four months.
    • Impact: This surge in traffic not only boosted visibility but also improved the overall search engine ranking, positioning the company as a go-to source for legal translation services.
  2. Enhanced Lead Generation:
    • PPC Campaigns: Paid search campaigns played a crucial role in driving targeted traffic, contributing to a remarkable 50% increase in high-quality leads from both individuals and businesses.
    • Impact: The enhanced lead quality facilitated better client conversion rates, allowing the company to establish long-term relationships and increase revenue potential.
  3. Broadened Market Reach:
    • Local and International Outreach: Strategic marketing efforts focused on both local and international markets expanded inquiries by 40%, tapping into a diverse client base seeking legal translation services.
    • Impact: This expansion not only increased the client pool but also enhanced the brand’s reputation across multiple regions, solidifying its position in the market.
  4. Improved Client Engagement:
    • CRM Integration: The integration of a Customer Relationship Management (CRM) system facilitated personalized follow-ups and streamlined communication with clients.
    • Impact: This proactive engagement approach significantly enhanced client retention rates, ensuring that the company remained top-of-mind for future translation needs.

Increased Stats and Figures

60%

Improved Recruitment Efficiency with the portal cutting down CV screening time and ensuring only qualified candidates progressed.

40%

Client Inquiries increased from 5,000 to 7,000 monthly in six months, demonstrating successful outreach efforts.

45%

Return on Investment from PPC campaigns, yielding a 45% ROI in the first four months.