Cosonas
Scalable streaming and tickets event solutions for modern audiences
Key results
User base growth up 35% in six months
25% growth in revenue from creators
Overview
The live streaming and ticket management landscape faces challenges such as scalability issues, where platforms struggle with buffering or crashes during high-traffic events, and piracy, leading to unauthorized content sharing and revenue loss. Integrating ticket systems can also be technically complex, resulting in errors or access problems that frustrate users. Additionally, payment processing is vulnerable to fraud, especially with international transactions, while retaining audience engagement during and after events remains difficult due to limited interactive features. These challenges impact user satisfaction, revenue, and long-term audience loyalty. With these issues, the client who has been operating in the hospitality and event industry for the past 7 years would want to improve the current landscape for the consumers and creators.
Objectives
- Streamlined Event Management and Ticketing: Build a user-friendly event management system where registered users can easily create, manage, and sell tickets for their events. Ensure seamless integration between ticket creation, event scheduling, and participant access.
- High-Performance Live Streaming: Provide a robust live streaming solution, similar to YouTube or Twitch, capable of handling large audiences with minimal latency. Implement scalable streaming infrastructure to ensure smooth performance during high-traffic events.
- Subscription Plans and Monetization: Develop flexible subscription models to offer tiered access to content and live events. Allow users to monetize their streams through subscriptions, providing multiple revenue options for content creators.
- Advanced Analytics for Data-Driven Decisions: Integrate detailed analytics that track user engagement, ticket sales, viewer behavior, and subscription metrics. Use this data to optimize platform performance and provide event creators with insights to enhance their events and marketing strategies.
- Secure Purchases and Payment Processing: Ensure secure, multi-currency payment gateways for ticket sales, subscriptions, and other purchases. Implement fraud prevention mechanisms and support various payment methods to enhance user confidence and global accessibility.
Key Technologies
Cosonas harnesses technology and agile methods for digital success
UI/UX Design: The platform’s user interface and experience were designed using Figma. This included creating wireframes, mockups, and prototypes to ensure a smooth, user-friendly experience. Figma’s collaborative features enabled real-time feedback and iterative improvements, ensuring the final design aligned with user preferences.
MERN Stack (MongoDB, Express.js, React, Node.js):
- Frontend Development: React was employed to build a responsive and dynamic interface, delivering a seamless experience on both desktop and mobile. The design, created in Figma, was implemented using React components to ensure a modern and intuitive layout.
- Backend Development: The backend was powered by Node.js and Express.js, handling key functionalities such as user requests, stream management, and real-time notifications. This combination provided a scalable and high-performance architecture.
- Database Management: MongoDB was used for storing user data, content, and analytics, offering a flexible schema that efficiently handled various data types and supported scalable storage.
Project Management: The development process followed an Agile methodology, ensuring flexibility and regular iteration. This allowed the team to adapt to changing requirements, incorporate user feedback, and maintain a clear focus on delivering the highest value with each sprint.
In late 2015, Aramex decided to look for a technology partner from Eastern Europe to support their entire delivery process. They needed a technology peer who could proactively contribute to design and ideation, rather than just provide development services under close supervision. The client chose ELEKS for our best cost/value balance, extensive expertise in mobile UX, data science and R&D, as well as for our innovation culture.
Serviced Provided
Business Analysis
Business Analysis
Business Analysis
Business Analysis
Business Analysis
Business Analysis
Process
Discovery and Planning
Define project goals, gather requirements, and create a roadmap for development.
Wireframe and Design
Create wireframes and design prototypes to establish the visual layout and user experience.
Backend Development
Build the server-side infrastructure, database, and API integration to support the platform.
Frontend Development
Develop the user interface, implementing the design using responsive and interactive components.
Testing and Quality Assurance
Perform rigorous testing to identify and fix bugs, ensuring functionality and performance.
Deployment and Launch
Launch the platform, deploying all features and making the site live.
Post-launch Support and Maintenance
Provide continuous updates, monitor performance, and resolve any post-launch issues.
Result
Transformative Impact of Our Solutions on User Engagement and Content Discovery
- Increased User Engagement:
- Features: Interactive live streaming, real-time chat, personalized recommendations, and mobile-responsive design.
- Impact: Members are more engaged with the platform, exploring new events and content regularly. Creators can engage with their audience in real-time, fostering a strong community around their streams. As a result, time spent on the platform increased by 35%, and user retention rates improved by 25% over six months.
- Enhanced Content Discovery:
- Features: Advanced recommendation engine powered by user behavior analytics, showcasing relevant streams and events based on user interests.
- Impact: Content visibility dramatically improved, resulting in a 40% increase in streams discovered organically. The enhanced discovery experience helped retain users, boosting the overall user base by 30%.
- High Creator Satisfaction:
- Features: A robust analytics dashboard providing insights into viewer engagement, stream performance, and earnings. Subscription models and ticket management tools for monetization.
- Impact: Creators found the platform easy to use and efficient for managing events. Creator satisfaction rose by 50%, with many citing the analytics dashboard as a key factor for data-driven decisions. This led to a 20% increase in the number of creators and a 15% growth in the volume of streams.
- Scalable Infrastructure:
- Impact: The scalable infrastructure enabled the platform to grow without performance issues, supporting a 50% rise in concurrent users and allowing the platform to expand into new content categories. This drove an increase in monthly active users by 40%.
Increased Stats and Figures
35%
user growth in six months due to enhanced engagement and content discovery.
25%
revenue growth from ticketing and subscriptions for creators.
50%
increase in creator satisfaction with the platform's ease of use.
The platform’s development, utilizing the MERN stack, Figma, and Agile project management, has significantly improved user engagement, content discovery, and creator satisfaction. Key features such as real-time interaction, advanced analytics, and scalable infrastructure have led to a 35% growth in the user base, a 50% increase in concurrent users, and a 25% rise in revenue. These improvements have enhanced the overall user experience and positioned the platform for continuous growth, making it well-suited to adapt to future demands in live streaming and event management.